London based Advance Apparel develops merchandising attire from concept to completion in their vertically integrated operations. Supplying the vast majority of London themed souvenir clothing and licenced merchandise for the likes of Oxford and Cambridge Universities.
- Branding & Visual Identity
- Brand Application
Our art direction focussed on creating dynamic silhouettes in product photography.
Form with Function
We reshot all of the flat product photography and utilised the invisible mannequin technique to add better form to the products.