Grrrilla is a fast food chain that started in the heart of London with a view to expand both nationally and internationally. Targeting a young demographic, with the flagship store surrounded by youth hostels and a university, Grrrilla quickly became a local hotspot and attracted rapid interest in franchising opportunities, fulfilling a key business objective.

A distinct focus on the target audience provided us the creative opportunity to build a brand that mixes urban fashion, art and culture. From naming right through to the interior design, we crafted a visual identity with great scope for rolling out chain stores and building on the fresh and vibrant concept geared for growth.