Inspired by her namesake, Semiramis the Queen and Warrior of Babylon, Samira’s self-titled label is an expression of her truth and journey. Her brand celebrates the strength and valour needed to manoeuvre through the modern world, in style.

Spritz helped Samira realise a brand that was born from her personality and pursuits by developing a visual identity that reflects elements of the royal luxury in a contemporary setting. Producing brand assets that beautifully combine old and new.